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* It's it because it's social networking that people can easily understand?
Here is a comment from one of the many guardian blogs.
"Well, on a very basic level, the site clearly values design in a way that few of its competitors do. But that's just surface appearance: really the link I see is that much of Facebook's value lies in what it isn't - it's not MySpace. It's easy to see a sort of Microsoft v Apple situation by comparing the messy-but-corporate behemoth that is MySpace versus the "independent", smoothness of Facebook."
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www.facebook.com
what is facebook? wikipedia explains
New York Times