Download Latest update (June 2007)
Google Analytics helps you find out what
keywords attract your most desirable prospects, what advertising copy
pulled the most responses, and what landing pages and content make the
most money for you.
Free.
Spend on marketing, not on web analytics.
Sophisticated Analytics.
Google
Analytics has all the features you'd expect from a high-end analytics
offering. It also provides tightly integrated AdWords support, so you
can view AdWords ROI metrics without having to import cost data or add
keyword tracking codes.
Easy to use.
Google
Analytics is easy to use for novice marketers, while delivering all of
the capabilities that experienced web analytics professionals expect.
Scalable for any size site.
Google
Analytics is a hosted service that runs on the same servers that power
Google. From large, high-traffic corporate sites to small sites, Google
Analytics delivers consistent service.
Integrated with AdWords.
If
you have an AdWords account, you can use Google Analytics directly from
the AdWords interface. Google Analytics also calculates ROI metrics
from automatically imported cost and keyword tracking data, saving you
time.
Tracks all campaigns.
Google Analytics tracks all online campaigns, from emails to keywords, regardless of search engine or referral source.
Safe.
Google
takes the trust people place in us very seriously, and is pledged to
safeguard the privacy of your corporate data. We understand that web
analytics data is sensitive information, so we accord it the ironclad
protection it deserves. Read our industry leading privacy policy.